Published: 11/13/2015

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UNIVERSAL MUSIC LATIN ENTERTAINMENT

AND SESAC REGRESAN A LAS VEGAS PARA CELEBRAR LA NOCHE MÁS IMPORTANTE DE LA MÚSICA LATINA CON

‘THE AFTER’

Tradición & Revolución

 

ESTE AÑO EL EVENTO PRIVADO RENDIRÁ HOMENAJE A LOS ARTISTAS Y SELLOS REGIONAL MEXICANO NOMINADOS DE UMLE Y CELEBRARÁ EL PRIMER AÑO

DEL EXITOSO SELLO AFTERCLUV DANCELAB

 

CORONA EXTRA, SESAC LATINA Y CITY NATIONAL BANK HAN SIDO ANUNCIADOS COMO LOS PATROCINADORES EXCLUSIVOS; VARIETY LATINO NOS

ACOMPAÑARÁ COMO EL MEDIO OFICIAL DE LA NOCHE

 

LOS ANGELES (Viernes 13 de noviembre de 2015) - Universal Music Latin Entertainment (UMLE) se enorgullece en anunciar al primer grupo de patrocinadores oficiales para "The After” – Tradición y Revolución", su gran esperada velada post Latin GRAMMY, que se llevará a cabo el jueves, 19 de noviembre en la lujosa discoteca Surrender en el hotel Encore. Corona Extra, SESAC Latina y City National Bank apoyaran este evento exclusivo. Cada empresa agregara su propio resplandor a la fiesta más grande de la noche.

"Estamos verdaderamente entusiasmados de poder honrar a nuestros artistas Regional Mexicano que han traído tanto éxito a nuestra compañía a través de los años y continúan haciéndolo cada año. Nos sentimos orgullosos de tener sellos dedicados a este género como Fonovisa y Disa. Al igual nos emociona celebrar el primero de muchos aniversarios de Afterclub Dancelab - el primer sello de música electrónica (EDM) en el mundo Latino – el cual demuestra nuestro compromiso y liderazgo en la industria,” dijo Victor Gonzalez - Presidente de Univesal Music Latin Entertainment. 

Corona Extra servirá como la cerveza patrocinadora oficial y estarán a cargo de mantener a los invitados hidratados con su cerveza refrescante. Los invitados mayores de 21 años, disfrutaran de la bebida y tendrán el placer de compartir con algunas de las estrellas internacionales más grande del mundo. Variety Latino nos acompañará como el medio oficial de la noche.  

SESAC Latina otra vez servirá como la organización de derechos de autor. Presentando actuaciones de algunos de los artistas más populares del elenco de Universal Music Latin Entertainment, la velada promete ser inolvidable. City National Bank se unirá como el banco de entretenimiento patrocinador de la noche. 

Manténganse informado del evento "The After" siguiendo a UMLE a través de las redes sociales en Facebook, Twitter y por medio del hashtag #TheAfter en Instagram .

 

 

 

 

UNIVERSAL MUSIC LATIN ENTERTAINMENT AND SESAC RETURN TO LAS VEGAS FOR LATIN MUSIC’S BIGGEST NIGHT WITH

‘THE AFTER’

Tradición & Revolución

 

THIS YEAR’S INVITE-ONLY BASH WILL PAY HOMAGE TO UMLE’S REGIONAL MEXICAN ARTISTS AND LABEL NOMINEES AND WILL CELEBRATE AFTERCLUV DANCELAB’S GROUNDBREAKING FIRST YEAR

 

EXCLUSIVE SPONSORSHIPS WITH CORONA EXTRA, SESAC LATINA

AND CITY NATIONAL BANK ANNOUNCED; VARIETY LATINO WILL JOIN AS THE OFFICIAL MEDIA PARTNER

 

LOS ANGELES (Friday November 13th, 2015) - Universal Music Latin Entertainment (UMLE) is proud to announce their first set of official sponsors for their highly-anticipated, “The After – Tradición & Revolución” post-Latin GRAMMY soiree taking place Thursday, November 19 at the lavish Surrender Nightclub at Encore. Corona Extra, SESAC Latina and City National Bank have all signed up to support this year’s invite-only bash. Each company will add their own flare to one of the night’s premier parties.

 “We are truly excited to honor our Regional Mexican artists who have brought so much success to our company over the years and continue to do so every year. We are proud to have dedicated labels - Fonovisa and Disa - in this genre.  We are also equally enthralled to celebrate the first of many anniversaries of Aftercluv Dancelab – the first EDM label in the Latin space – which demonstrates our commitment and leadership in the industry,” Universal Music Latin Entertainment President Victor Gonzalez stated.

Corona Extra will serve as the official beer sponsor and will be tasked with keeping partygoers hydrated with their crisp, refreshing cerveza. Guests over the age of 21 will have the pleasure of drinking and mingling with some of the world’s biggest international stars. 

SESAC Latina will again serve as the night’s performing rights organization, presenting a top-tier lineup of performances, including some of the hottest artists from Universal Music Latin Entertainment. City National Bank will be joining the evening as the official presenting entertainment banking sponsor. Variety Latino is joining as the events official media partner.

Stay updated with all things “The After” by following UMLE via social media on Facebook, Twitter (@UniversalMusica) and Instagram under the #TheAfter hashtag.

 

PRESS CONTACTS:

Carlos Perez

Universal Music Latin Entertainment

305.4956976

Carlos.Perez@umusic.com

 

 

Nordhia Centeno / Shelby Schmader

Rogers & Cowan

310.854.8284 /8169

ncenteno@rogersandcowan.com / sschmader@rogerandcowan.com

 

 

About Universal Music Group:

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

About SESAC:
SESAC is a music rights organization that serves both the creators of music and music users through music licensing services and the use of information technology and data science to provide timely, efficient royalty collection and distribution. SESAC's performing rights subsidiary is the second oldest and most progressive PRO in the U.S., the only PRO to pay monthly radio royalties, and was the first PRO to pay songwriters and publishers for live performances in venues of any size.  Its affiliate roster continues to grow, with recent signings such as Mariah Carey, Zac Brown, Green Day, Kesha, Charli XCX and Nikki Sixx joining stalwarts Bob Dylan, Neil Diamond, Lady Antebellum and the Kurt Cobain catalog.  The acquisition of the Harry Fox Agency (HFA), the leading U.S. mechanical rights organization, positions SESAC as the ONLY rights organization in the United States, with the ability to offer singular licenses for the works for its affiliated writers and publishers that aggregate both performance and mechanical rights. This allows SESAC to drive greater efficiency in licensing for music users, as well as enhanced value for music creators and publishers. SESAC's Rumblefish subsidiary is a leader in music micro-licensing, network monetization on platforms such as YouTube and license verification utilizing its patented RadKey technology. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta, Miami and London.
In addition, SESAC Latina represents such prestigious artists as Draco Rosa, Nicky Jam, Gente D' Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, Fonseca, América Sierra, among many others. SESAC, founded in 1930, was the first performing rights organization to create a Latin music-focused division. www.sesaclatina.com

 






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